MDCM CASE Essay Example | Topics and Well Written Essays - 1750 words

MDCM CASE - Essay Example The services that are provided by the company must also be of standard quality. The company has been suffering loss in the market in spite of all its steps and strategy designed for the customers and company’s benefit. The company shares its benefits and losses with the customers in order to form close relations with the customers. With the passage of time, the company has identified the importance of its global status. It has expanded by opening many offices, branches and acquisitions in different parts of the world. However, the company identifies its lacking procedures and slowed information collection and update due to which, it goes through transformations under the heading of Horizon 2000. The company requires a well established IT strategy in order to meet the competition in the market. This paper analyzes the issue in detail. Strategic Goals of MDCM MDCM does the business of medical devices contract manufacturing and is well reputed because of its expansion with the pa ssage of time. The company has well defined strategic goals and due to some problem with meeting the goals, the company has faced continuous losses. The strategic goals of the company are as follows (Jeffery & Norton 1-7): To facilitate the customers with their required devices within due time. To develop an online ordering and account management system that the customers will be able to use themselves. To provide an end-to-end package of medical device contract manufacturing services. To design and fabricate specialized equipment used in the assembly of manufacturing services. To form close partnership arrangements with its customers. To share rewards and risks of the business with its customers. To work with customers as close as it is possible. To reduce manufacturing costs to their lowest level. To maximize customer satisfaction by delivering quality parts and assemblies on time. To expand its business by opening new offices and manufacturing facilities close to its largest cust omers. To maintain that the acquisitions that the company makes, allow the company to spread its operational excellence while keeping the foreign companies autonomous enough to be able to better serve their local customers. Competitive Environment The firm MDCM faces a strict competition in the market because of more firms in the same business. With increasing concept of globalization, more people are active in market and provide globalized facilities to their customers due to which, all the firms face challenges to work towards success and expansion of their business on global basis. MDCM has designed a strategy to form good and close relation with its customers by involving them in their business as the company used to share its rewards and risks with its customers. However, with new businesses introduced in the market, this practice was copied and conducted by other businesses as well due to which, a competitive environment was created in the market (Jeffery & Norton 3). As a com petitive strategy, the company MDCM opened many offices at locations, which were near to their largest customers. Along with offices, the company also made a number of acquisitions. According to Jeffery & Norton (2006), â€Å"the acquisition targets were all non-US-based companies that had competencies in contract manufact