Research paper Essay Example | Topics and Well Written Essays - 750 words - 16

Research paper - Essay Example Business administrators therefore believe that if advertisement is carried in the right way, at the right place, via the appropriate media as well as within a particular time limit, it can also attract new customers. As a result, advertising assists in capturing the market as well as increasing the advertiser’s sales. Secondly advertising is critical in the promotion of services, ideas, goods as well as events. This implies goods such as cosmetics, stationary, cosmetics .Services that can be promoted include banking, hospitality, consultancy etc. Promotion of ideas leads to encouragement of the general public by the entrepreneur to invest in his/her idea. Events that can be promoted include exhibitions, festivals, rallies as well as ceremonies (Christina & Demand, 2013). Advertising is also responsible for increasing or boosting sales. This is because advertising creates awareness in masses regarding the advertised products or services .This awareness is responsible for creation of demand in the market which leads to increased or higher sales. According to business administrators, the advertisers will thus fulfill his key objective in advertising. For such impressive results to be maintained, a business ought to sustain excellent price-quality ratio alongside constant and continued advertisement campaigns. Advertising is also used by businesses to create consumer awareness-business professionals are of the perception that constant advertising generates awareness basically by informing potential customers and consumers. Awareness is created amongst consumers by bringing to their attention the availability of a particular service or product in the market. Advertising tries to pass to them why a particular service or product is superior to the other available alternatives. Customers are also informed mostly about different benefits, features, prices as well

Learning Team Reflection Essay Example for Free

Learning Team Reflection Essay There are several factors to consider when contemplating a potential lawsuit or settlement. As a person who is not trained in the law, it is important to seek counsel before making any decisions. Counsel can provide professional guidance in a field that a victim may be unfamiliar with. To attempt to navigate though the legal system without professional help would be confusing and frustrating. There are alternatives to litigation that some people may not be aware of. A professional in the law can give guidance and perspective as to which is the best route to take. One must consider the time involved in litigation. Cheeseman (2010) stated, â€Å"A trial can last less than one day to many months, depending on the type and complexity of the case† (p. 41). Also, a consideration must be the costs involved. It can be extremely costly to obtain counsel, although it may be wise to invest in legal representation. Counsel will be able to provide you the statue of limitations so that you know how long you are eligible to seek damages. Additionally, counsel will provide you realistic picture of the benefits and/or risks of going to trial or settling. Counsel would be able to explain the intricacies regarding a trial and provide a relative timeframe. Most people are unaware of the details and involvement of going to trial. In many cases it is in the best interest of both the injured party and the accused to seek a resolution outside of court. According to Cheeseman (2010), â€Å"More than 95 percent of all cases are settled before they go to trial† (p. 40). A victim may feel compelled to go to court, when counsel may know that a trial may not provide a favorable outcome. Counsel would need to be available as already discussed to decide whether litigation is the way to go. Once the decision had been made to pursue the issue legally, the appropriate legal representation would have to be found. The type of counsel would depend on the type of case. There are several specialties in law and finding the best person to represent you is crucial. You would not ask a lawyer that specializes in real estate to represent you in a wrongful death suit. If possible, legal representation should be made available before the decision to seek legal action is decided on. A lawyer is there to provide professional advice, but they cannot force you to make a decision one way or the other. Two main intentional torts that should seek council especially if there were bodily injury to the person or persons are assault and battery. Cheeseman (2010) stated, â€Å"Assault is (1) the threat of immediate harm or offensive contact or (2) any action that arouses reasonable apprehensio n of imminent harm† (p. 75). The threat to the life of an individual or offensive contact are two very good reasons to seek counsel for either monetary charges such as paying medical bills from the harmful contact or seeking restraining orders to prevent such contact form occurring. Cheeseman (2010) stated, â€Å"Battery is unauthorized and harmful or offensive physical contact with another person that causes injury. Basically, the interest protected here is each person’s reasonable sense of dignity and safety† (p 75). The other tort situation that should seek legal counsel are strict or product liability cases. Cheeseman (2010) stated, â€Å"That is, a participant in a covered activity will be held liable for any injuries caused by the activity, even if he or she was not negligent† (p. 89). To clarify further Cheeseman (2010) stated, â€Å"This doctrine holds that (1) there are certain activities that can place the public at risk of injury even if reasonable care is taken and (2) the public should have some means of compensation if such injury occurs† (p. 89). These cases either involve wrongdoing to the individual that usually ends in harm or death. If a product malfunctions which hurts the consumer or shorts out and the consumer dies are both reasons legal counsel should be involved. Again, legal counsel should specialize in the area that you need representing and the monetary costs of acquiring counsel should be researched before hiring them to represent your case. Seeking legal council is prudent in helping a victim understand their choices. There are situations when there is not enough evidence or legal grounds for any form of legal action, and legal council can provide that information. The proper and professional legal guidance can help a victim recover losses and damages. References: Cheeseman, H. R. (2010). Business law: Legal environment, online commerce, business ethics, and international issues (7th ed.). Upper Saddle River, NJ: Prentice Hall.

Womens Rights in the 20th Century

Womens Rights in the 20th Century Throughout the history of the human race, women have been chastised, degraded and completely controlled by their male counterparts. Women have been oppressed and controlled without any room for retaliation. Whether it be an over-bearing father or an abusive husband, women had barely any say in what happened to them. They were housewives and child-bearers first and human beings second. Only during the 20th century did women make the most considerable progressions towards gender equality. Opportunities arose and women seized them, grasped for them; and used them to their full potential. Inter-related events throughout the 20th century allowed women to progress and they provided the necessary pushes towards gender equality. The women of the 20th century are responsible for the rise of gender equality in Canada The role of women in World war one (WW1), the Persons Case and the Famous five the first wave of feminism were important turning points in the beginning of the century as well as the roles of women in World War 2, their changing roles, and the actions of Agnes MacPhail which all lead to the second wave of feminism that instigated the alteration of the Charter of Rights and Freedoms. The beginning of the century was extremely important to the proclamation of gender Equality. It introduced Women as important figures in society and that they could make as much of a contribution to the world as men. Women participated in World War 1 and helped with the war effort; they combated womens rights on a legal scale for the first time via the Persons Case and sparked the first wave of feminism. Women sewed socks and attire for the men in the war and prevented them from suffering from diseases such as trench foot and they provided money for the war effort as well as took care of the children back at home; some women even worked in factories to make sure the economy was stable in Canada. In fact, by 1914, almost 20% of the workforce was female (Hundey and Margarry, 45). Almost 2400 nurses worked near the horrific battlefields in World War 1 and provided aid for the injured men (Santor, 36). These were important contributions because they gave women a base to fight with; they showed their capability and that they were not helpless individuals. This displayed that women could make just as much contributions to the world as men. Robert Bordens promise to allow women to vote after the war was important in starting the first wave of feminism because women could now vote. It allowed them to make a legitimate say in what occurred in the government by voting who becomes the leader of the government. In the beginning, it only permitted them to vote if they had husbands in the war or if they were participating in the war by being nurses. This eventually escalated to them being able to vote without complications which sparked the first wave of feminism. The first wave of feminism included the flapper movement which emancipated them from the bonds of traditional womanhood through the scandalous clothing and makeup (Hundey and Margarry, 118-119) also the previous events of World War 1 had more women going into the workforce. Women no longer had to have husbands to b e self-sustainable, independent women. Unfortunately, women did not earn as much as men and at the end of World War 1 were expected to step down from their jobs for men (Hundey and Margarry, 45). Regardless, some women proved that they were capable and even fought for womens rights more intensively. The first step into legal battles against gender equality was initiated by the famous five through the Persons Case. Famous women like Emily Murphy and Nellie Mclung petitioned and fought a legal battle to have women be considered as qualified persons recognizing their right to education and work, relinquishing them of their ambiguous person status (Historica). This was a vital step in setting up the stage for the Charter of Rights because it recognized women as legitimate members of society. Women tried hard to promote gender equality and it paid off. The efforts of the women in the beginning of the 20th century were the women who would be the initial instigators of the re-evaluation of the Charter of Rights and freedoms. At the start of World War 2 women had a chance to portray themselves as the useful and needed members they were of Canadian society. f They were not incapable second-class citizens. Women throughout the 1930s and World War 2(WW2) participated in World War 2, changed the role of women and portrayed their commitment to politics through Agnes MacPhail. Women played a pivotal role in World War 2 because the participated in directing planes in the RAF as well as cooking, cleaning and supporting the men in military bases, over 46,000 Canadian women were enrolled in military services (Hundey and Margarry, 221-222). On the home front, everyone relied on women to work and to take care of their children. Many women took care of the children back at home and worked in factories in order to provide munitions for the military, by 1944 1 million Canadian women were in the Canadian workforce (Hundey and Margarry, 221-222). Unfortunately, it seems like women made no advancement in the public mind be cause people still expected women to drop their jobs for men when they came back from the war but even so women kept fighting (Hundey and Margarry, 223). However, just like in WW1, it continued to give women a base to fight with. They used their participation to accentuate their contributions and once again to prove that they should not be enslaved to lives as housewives and child-bearers. By participating in WW2, women proved their worth once again and they had sewn the seeds for a new wave of feminism (Hundey and Margarry, 223). Women finally began to challenge their roles in society and began going into higher level careers as well as entering into politics, they had begun developing more community organizations and services for women (Hundey and Margarry, 223; Anderson). The Role of women was changing throughout World War 2 and they were slowly becoming accepted participants of the workforce. Although their wages were still minimal they were presenting themselves as a capable mi nority that was beginning to work in professions such as Medicine and Law. Agnes Macphail was the first female senator and the first woman with a political position in Canada. Although her term was short, she made contributions to feminist movements by constantly writing articles and performing at speeches (Hundey and Margarry, 129-130, Doris Anderson). Although she did not actively participate in womans suffrage she was good friends with suffragists like Nellie McLung and was a role model for women all throughout Canada (Anderson). By the mid 1940s, women were still fighting for gender equality; they did not forsake the efforts of the women who strived before them and instead built upon the efforts of those who had started the surge of gender equality. The second wave of feminism was an international surge of all women in the world that promoted gender equality. By the 1960s women were fed up with their conditions, they felt like they were treated as second class citizens because wages were going up, unemployment rates were going down, but women were still considered lesser to men (Bellamy, Liz, and Kate Moorse, 73) and therefore started the second wave of feminism or the Womens Liberation Movement (Hundey and Margarry, 277-278). Women finally had the resources to strongly campaign for gender equality: they had the media, television, radio as well as constantly increasing literacy and education rates for women (Bellamy, Liz, and Kate Moorse, 73). The second wave of feminism would be the final push needed to seal the deal with gender equality. In response, the Royal Commission on the Status of Women was created in order to recommend steps towards womens equality (Hundey and Margarry, 341) and was important because it gave a layout a s to how the Charter of Rights and freedoms would be altered in the upcoming years. The Royal Commission made sure that in the 1970s discriminatory employment on the basis of gender was illegal and it gave recommendations towards how gender equality would be achieved (Anderson). All of these events, in conjunction were crucial in battling the government to change the Charter of Rights and Freedoms. By the 1980s women were still frustrated because they were not considered equal, even though 45% of the workforce was female at this point, women only earned 72% of what men earned (Colyer et al. 32) it was evident that the RCAW was not helping and it was time for a change. It was a turning point in the century because the constitution was the highest law in Canada and no government was allowed to violate it to the point where a government that did could be struck down (Colyer et al., 377) and in 1982 the constitution was finally changed to include sex in the following passage Every indiv idual is equal before and under the law without discrimination based on race, national or ethnic origin, colour, religion, sex, age or mental or physical disability.(Canadian Charter of Rights and Freedoms, Section 15[1]). Women had finally achieved what they rightly deserved. Their intense lobbying managed to push the government to change the Charter of Rights and Freedoms which was considered the highest law in Canada, it was a pivotal moment for women but it could not have been achieved without the struggles prior to it. The Charter of Rights and Freedoms made sure that women had completely equal rights in all aspects and any violation of it could be challenged in court as an offense towards human rights. Women had succeeded in triumphing over the gender boundary that had kept them chained for millennia. They put a stop to the battle of the sexes and legally introduced gender equality through the Canadian charter of Rights and freedoms, the most vital document in the history of g ender equality. In conclusion, the women of the 20th century and their actions were indubitably the prime forces in the rise of gender equality. The 20th century was the turning point for how women would live their lives. It is sad to imagine that prior to the 20th century women were confined to being wives, child-bearers and basically objects for a mans desires. This has all changed thanks to the efforts of women through all the events that occurred. The role of women in World War 1, the first wave of feminism and the Persons Case as well as the role of women in World War 2, Agnes Macphail and the changing role of women were all events that set the playing field and boosted the status of women in society to have the required edge to begin the second wave of feminism that would lead to the Charter of Rights being changed once and for all. Through all of time women were oppressed, manipulated and used and it is only now that they finally get the opportunity to flourish and succeed in an equal and fai r country, Canada. Nonetheless, women had to work hard and fight for their right to be considered equal; Roseanne Barr once said that, The thing women have yet to learn is nobody gives you power.ÂÂ   You just take it.

Hazard Mitigation Planning Essay -- Natural Disasters

Executive summary Hazard mitigation planning is an approach aimed at ascertaining ways to reduce the effects, deaths and damage to property that might result in the occurrence of a natural of man-made hazard. Hurricanes are among the costliest and the most destructive of natural disasters. Since 1995, the United States has witnessed more intense activities by hurricanes with Mobile County in Alabama experiencing hurricane Ivan and hurricane Dennis in 2004 and 2005 (Link, 2010). In 2005, Hurricane Katrina was the costliest and one of the deadliest hurricanes to have hit the United States and was rated category three in Mobile County (Marchi, 2007). The response to the disaster was poor owing to the lack of proper disaster preparedness as well as hazard mitigation planning. The very possibility of a hurricane hitting Alabama in the near future-within which the County of Mobile is located- appears as a near certainty going by past occurrences. The authorities as well as the community in Mobile County need to be more prepared for disasters by instituting hazard mitigation measures. These measures should be actualized through an effort by the County authorities in conjunction with the major s takeholders to put together a team that will comprehensively analyze hurricane Katrina and other past hurricanes affecting Mobile County. The Hurricane mitigation plan for the city of Mobile sets out the available resources and important information that would assist the community in reducingthe effects of a hurricane that might occur in future. The plan concentrates on measures and actions that can be put in place to reduce the effects of a hurricane. It covers an assessment of risk, sets out a strategy for minimizing the effects, and present... ... Hurricane Katrina and New Orleans. Ocean Engineering, 37(1), 4-12. Marchi, B. D. (2007). Not Just a matter of Knowledge: The Katrina Debacle. Environmental Hazards, 7(2), 141-149. Rodiek J. (2007). Landscape Planning in Hazardous Zones, Lessons from Hurricane Katrina, August 2005. Landscape and Urban Planning, 79(1), 1-4. Sadowski N. & Sutter D. (2008). Mitigation Motivated by Past Experience: Prior Hurricanes and Damages. Ocean and Coastal Management, 51(4), 303-313. Waugh, W. (2006). Shelter from the Storm: Repairing the National Emergency Management System after Hurricane Katrina. Michigan City: SAGE Publications. Yarnal B. (2007). Vulnerability and all that Jazz: Addressing Vulnerability in New Orleans after Hurricane Katrina. Technology in Society, 29(2), 249-255. Forren J. (2005). Hurricane Katrina. Journal of Peri Anesthesia Nursing, 20(5), 303-304.

Cival Rights Act 1964 :: essays research papers fc

When the Government Stood Up For Civil Rights "All my life I've been sick and tired, and now I'm just sick and tired of being sick and tired. No one can honestly say Negroes are satisfied. We've only been patient, but how much more patience can we have?" Mrs. Hamer said these words in 1964, a month and a day before the historic Civil Rights Act of 1964 would be signed into law by President Lyndon B. Johnson. She speaks for the mood of a race, a race that for centuries has built the nation of America, literally, with blood, sweat, and passive acceptance. She speaks for black Americans who have been second class citizens in their own home too long. She speaks for the race that would be patient no longer that would be accepting no more. Mrs. Hamer speaks for the African Americans who stood up in the 1950's and refused to sit down. They were the people who led the greatest movement in modern American history - the civil rights movement. It was a movement that would be more than a fragment of history, it was a movement that would become a measure of our lives (Shipler 12). When Martin Luther King Jr. stirred up the conscience of a nation, he gave voice to a long lain dormant morality in America, a voice that the government could no longer ignore. The government finally answered on July 2nd with the Civil Rights Act of 1964. The Civil Rights Act of 1964 is historically significant because it stands as a defining piece of civil rights legislation, being the first time the national government had declared equality for blacks. The civil rights movement was a campaign led by a number of organizations, supported by many individuals, to end discrimination and achieve equality for American Blacks (Mooney 776). The forefront of the struggle came during the 1950's and the 1960's when the feeling of oppression intensified and efforts increased to gain access to public accommodations, increased voting rights, and better educational opportunities (Mooney). Civil rights in America began with the adoption of the 13th, 14th, and 15th amendments to the Constitution, which ended slavery and freed blacks in theory. The Civil Rights Acts of 1866 and 1875 were passed, guaranteeing the rights of blacks in the courts and access to public accommodation. These were, however, declared unconstitutional by the Supreme Court, who decided that the fourteenth did not protect blacks from violation of civil rights, by individuals.

Fitzgerald the Misogynist Essay

At first, the female characters in Fitzgeralds â€Å"The Great Gatsby† seemed to be rather dissimilar. Daisy was the angelic and innocent beauty, Jordan was the androgynous golfer, and Myrtle was the sensuous and vivacious seductress. One was from the holy heavens above, another from the sinful depths below, and the last from the neutral in between. Seems like a good balance, however, as the story progresses, we see more and more that the angle is a fallen one, and that the human is a demon in disguise. All three women in this novel use men in some form to get what they want. Looking at the depictions of the female sex in this novel, I believe that, yes, Fitzgerald was a misogynist. Daisy is a careless siren who uses everything given to her by birth to win what she loves, namely attention, adoration, and social status. The only thing that will give her the three is wealth, and the only thing that can give her wealth is Tom Buchanan. Despite having supposedly change her mine (Fitzgerald 74) just prior to their wedding, Daisy still married Tom Buchanan without so much as a shiver (75), and very eagerly uses her new-found money and power to buy her way to the top. It is evident that, from Daisys point of view, true love cannot compare to the money and adulation she craves. Upon her reunion with Gatsby, the first in five years, she breaks down into tears because shes never seen suchbeautiful shirts before (89). The beautiful shirts owned by Gatsby have proven to Daisy that he is even wealthier than Tom, and this fact sends Daisy into a deep lament. That is, if she had just stayed with Gatsby from the beginning, shed be receiving even more attention and adoration than the already considerable amount she possesses at present because Gatsby could have offered her even more than the immense fortune she already holds. Poor, poor girl. Jordan is the least female of the three females, and I believe this is the reason why Fitzgerald did not have her meet an untimely death, destroy familial relations, or come to any other end she could have at the mercy of a woman-hater. Jordan is representative of the wives and daughters who emerged from WWI as androgynous, self-esteemed, and slightly misandric new women. When Nick first meets Jordan, she was perceived as balancing something on it [her chin] which was quite likely to fall (14). Though it is  not directly stated, I think Jordan is balancing men on her chin. New women like Jordan dont need men, and thus they must use men to prove just that. Myrtle is the home wrecker of the novel. As a direct result of her affair with Tom, she gets herself killed, which leads Wilson into shooting Gatsby, which obviously puts an end to the Gatsby and Daisy affair, the result of which leaves Nick disgusted and breaks it off with Jordan. Besides ruining the lives of everyone around her, Myrtle also meets the most tragic end of all the females in the novel. She is killed on impact in a gruesome car accident, while both Daisy and Jordan are at least left with the prospect of a fresh start. I believe this is because Myrtle is the most feminine of the three. Nick describes her as sensuous, and despite possessing no facet or gleam of beauty, there was an immediate perceptible vitality about her as if the nerves of her body were continually smouldering (28). If Fitzgerald was not a misogynist, then how could someone whose vice is simply being too much of a woman deserve an end as graphic as a left breast hanging loose like a flap (131)?This nove l is certainly not one of happily ever afters, and I believe the fact that women are portrayed as the causes of all the tragedies within this novel is reason enough to proclaim Fitzgerald as a misogynist.

Early Literacy in Education Essay

Introduction â€Å"Literacy learning has a profound and lasting effect on the social and academic lives of children. Their future educational opportunities and career choices are directly related to literacy ability. Since early childhood is the period when language develops most rapidly, it is imperative that young children are provided with a variety of developmentally appropriate literacy experiences throughout each day, and that the classroom environment is rich with language, both spoken and printed. Early childhood teachers are responsible for both understanding the developmental continuum of language and literacy and for supporting each child’s literacy development. Literacy learning begins at birth and develops rapidly during the preschool period. The main components of literacy—listening, speaking, reading, and writing—should all be encouraged and supported through conversations and activities that are meaningful to the child and that involve adults and peers. Each child’s interest and motivation to engage in literacy-related activities are evident before that child is able to read or write conventionally. Children should be provided with environments that encourage literacy exploration and their emergent reading and writing behaviors should be valued and supported by their teachers. Effective language and literacy programs provide children who do not speak English with opportunities for listening, speaking, reading, and writing in both English and the home language. It is important for the teacher to recognize the need to make modifications in the presentation of vocabulary, directions, storytelling, reading, and other oral language communication when working with children who do not speak English as their home language. These modifications may include the use of visual aids, scaffolding, repetition, rephrasing, and modeling. † (NJ Department of Education, 2009) Gone are the days in which manual labor was the backbone of our society. We are a people living in the information technology age. Everything that is done from brewing your morning cup of coffee to setting your I-pod to wake you up morning and everything in between requires reading. Without reading a person will face great adversity in day to day living let alone success. It is now critical that every child and adult be able to read and comprehend. Over the past ten years, the amount of information that requires one to read, utilize writing skills, problem solving, and critical thinking has grown enormously. Studies have shown that one of the strongest indicators of a child’s success in school is the educational attainment of his or her parents. As you can imagine, this can plainly effect more than the person who is illiterate. This can also be a death sentence of poverty and destitution as the child grows into adulthood just as doors open for the life-long reader. Today we will discuss: what is needed to prepare children to read, the methods used to help recognize phonics and begin the transition into emergent readers, and what can be done to encourage reading in the future. Preparation In order for a child to begin reading parents must begin assisting their child from an early age. â€Å"Every step a child takes toward learning to read leads to another. Bit by bit, the child builds the knowledge that is necessary for being a reader. Over their first 6 years, most children †¢Talk and listen. †¢Listen to stories read aloud. †¢Pretend to read. †¢Learn how to handle books. †¢Learn about print and how it works. †¢Identify letters by name and shape. †¢Identify separate sounds in spoken language. †¢Write with scribbles and drawing. †¢Connect single letters with the sounds they make. †¢Connect what they already know to what they hear read. †¢Predict what comes next in stories and poems. †¢Connect combinations of letters with sounds. †¢Recognize simple words in print. †¢Sum up what a story is about. †¢Write individual letters of the alphabet. †¢Write words. †¢Write simple sentences. †¢Read simple books. †¢Write to communicate. †¢Read simple books. Children can take more than one of these steps at the same time. This list of steps, though, gives you a general idea of how your child will progress toward reading. † (Helping your child become a reader) While these ideas may seem structured, it is also important to allow children to be creative and use their imagination. Although reading is imperative, too many arrangements and rules can turn a child off and lead to feelings of resentment, anger, and resistance. Reading should be set to the tone and pace of the child. Emergent Readers As the standards of education change a consistent factor remains the focus on reading. Early childhood educators must provide an atmosphere that is both developmentally stimulating to the student while also meeting the standards of education. The methods used to help recognize phonics and begin the transition into emergent readers vary from student to student. Without the foundation of phonics research shows that a child will not learn to read. All children must know the alphabet in order to communicate effectively. Phonics cannot be drilled into the child. This will only produce memorization. Instead, educators must understand a child’s individual needs as well as balance. There is no true need to teach phonics as a separate subject. Most children will develop a sense of curiosity from their own knowledge, ideas, and interest. There will of course be a select few that may benefit from a more formal instruction. When children have a reason to know this will provide enthusiasm. For example: The first letter and sound a child typically learns may be his or her own name. A teacher may ask Billy to identify the first letter of his name. â€Å"B† replies Billy. â€Å"What sound does the letter B make? † â€Å"Buh-buh-Billy exclaims the child. Billy is now inspired and driven to want to learn the other sounds the letters make. Parents and teachers must also realize that reading will contrast greatly as children grow. Below is a list that may help each parent as well as teacher: â€Å"Infants †¢Talk, read, and sing to infants–they learn from everything they see and hear even in the first stages of life. †¢Take your baby to the park, zoo, and the store with you. Bring her attention to objects, signs, and people. †¢Always make books a part of your baby’s toy selection, even if he enjoys handling books more than being read to. As your child grows, point out pictures of objects and offer their names. Eventually, your child will be able to name the pictures, too. †¢Encourage associations between symbols and their meaning–as they get closer to toddlerhood, children may begin to recognize familiar signs for products and logos for cereal or fast food restaurants. Toddlers †¢Help toddlers make the transition from baby talk to adult language by repeating their words and expressions correctly without reprimanding them. †¢Let toddlers â€Å"read† their favorite picture books by themselves while you remain close by to comment. Or, pause before a familiar word as you read to your toddler, and let her fill in the missing word. This works especially well with rhymes or repeated refrains. †¢Provide magnetic and block letters to introduce a toddler to the spelling of his name. †¢Before you take your toddler on a new type of outing, read about the events you are about to witness. Talk with your child about the experience, and follow up with further reading to reinforce learning. Preschooler †¢Add new books to your child’s collection, but keep reading old favorites. Your preschooler may know them by heart now–this represents an important step in learning about reading. †¢Continue to take children shopping with you, and let them help identify products with coupons. Let preschool children join in as you follow a recipe. †¢Take books on long trips with you to encourage reading as entertainment. School-age children †¢Continue to read to your child, even if she has learned to read already. Take turns reading pages of your favorite books. †¢Encourage story writing by listening to the stories children tell. †¢Play word games like Scrabble or Boggle with children and introduce them to crossword puzzles. † (NAEYC, 1998) Encouragement â€Å"The first step in teaching a child to read is encouraging them to read. † – Unknown. This is a proven fact in the development of children. A child that is encouraged has no limit on what he or she can achieve. As educators and parents the responsibility begins early. Reading will encourage children to develop a life-long love for learning. If knowledge is power, books are full of it. Why is reading so important to children? â€Å"The Media Awareness Network emphasizes the potentially negative effects watching television can have on kids. This includes increased exposure to violence, sexual content, and adversely affecting a child’s course of development. In addition, watching television teaches children habits that promote a sedentary lifestyle, contributing to childhood obesity. Meanwhile, reading has been proven to enhance a child’s life by assisting cognitive development and helping children build language skills. The United Nations Educational, Scientific and Cultural Organization points out that reading helps children develop a sense of empowerment. It can also help children develop social and communication skills. Furthermore, good reading skills increase educational opportunities and may dramatically increase a child’s chances for academic and lifelong success† (Lendabarker, 2010) There is a vast assortment of options for parents to help encourage reading at home. One of the longest running programs to encourage reading is Pizza Hut’s â€Å"BOOK IT† program. â€Å"This provides an incentive to motivate children to read. BOOK IT! runs every school year from October through March. The teacher sets a reading goal for each child in the class. A tracking chart and reproducibles are included to make it that much easier. As soon as a child meets the monthly reading goal, the teacher gives him or her a Reading Award Certificate. † (Pizza Hut) Flexible BOOK IT! goals are based on reading ability. Number of books, number of pages, or number of minutes – they all work. BOOK IT! can also be used with the reading curriculum or as support for comprehension or intervention programs. For children not reading independently, the goal can be set where a parent or others read to the child. Fun Pizza Hut is proud of all BOOK IT! readers! The restaurant manager and team congratulate every child for meeting the monthly reading goal and reward them with a free, one-topping Personal Pan Pizza, BOOK IT! card and backpack clip. Other ideas to encourage reading include: †¢Make a habit of reading to your child every day, whether she is a one-year-old or a 10-year-old. †¢When your child is able to, have her read to you. You can take turns reading chapters in a simple chapter book, for example. †¢Get a library card for your child. Go to the library every week and take out several books. †¢Be aware of your child’s interests and direct your child to related books. †¢Try to find a series that she really likes and will want to continue reading. †¢Provide a comfortable reading area, with good lighting, in your home. †¢Discuss books with your child. †¢Buy books for your children that are related to their special interests. †¢If your child is a reluctant reader and not reading on grade level, buy her hi/lo books (books with a high interest level, low vocabulary). †¢Talk to your child’s teacher and ask for suggestions. †¢If your child likes incentives and the computer, enroll in an online book group. †¢If your child really enjoys a particular author, check with your librarian about other authors or books she might enjoy. †¢Children also often enjoy the opportunity to read children’s magazines As parents and educators, it is more important to spend time reading with your child on a consistent on-going basis. The method you select is not nearly as important as the time spent actually reading together. Conclusion Show me a child that can read and research will show you a child on his or her way to succeed. Parents, educators, grandparents, aunts, uncles all need to take time to read to a child. All too often parents rush out to buy the latest video game or latest toy. Where is that enthusiasm for the love of reading? How many children even see their parents read? We live in an age where technology surrounds us at every given moment; that does not negate the need to read and to take an active role in the education of children. The research speaks for itself. Reading equals succeeding. Works Cited Bagert, B. C. (1993). Helping your child learn to read. Retrieved February 25, 2010, from Kids Source: http://www. kidsource. com/kidsource/content/learread. html Lendabarker, K. (2010, January 3). Encouraging Children to Read. Retrieved February 25, 2010, from Suite101: http://earlychildhood. suite101. com/article. cfm/helping_children_develop_good_reading_habits NAEYC. (1998). Phonics and Whole Language Learning. Retrieved February 25, 2010, from Education. com: http://www. education. com/reference/article/Ref_Phonics_Whole/ NJ Department of Education. (2009, Unknown Unknown). Retrieved February 16, 2010, from www. state. nj. us: www. state. nj. us/education/cccs/2009/PreSchool. doc Pizza Hut. (n. d. ). Pizza Hut. Retrieved February 25, 2010, from Pizza Hut BOOK IT! program: http://www. bookitprogram. com/bedtimestory/ Uknown. (n. d. ). Literacy Guide. Retrieved February 24, 2010, from Bankstreet: http://www. bankstreet. edu/literacyguide/early2. html Unknown. (unknown, unknown unknown). Helping your child become a reader. Retrieved February 19, 2010, from Ed. gov: http://www2. ed. gov/parents/academic/help/reader/part4. html.