Violent Video Games Essay Example | Topics and Well Written Essays - 1000 words

Violent Video Games - Essay Example However, the diversity of these video games is threatening. Many of these games are violent in nature. Examples of violent video games are: Killer Instinct, Mortal Kombat and Sega's Primal Rage. All these games deal with fighting and killing the opponent in the most terrible and cruel way possible. Many of the more recent violent video games are modifications and are influenced by the above mentioned games. According to Dill, "Provenzo (1991) studied the most popular video games and noted that 40 out of 47 were violent in nature." Several other studies are mentioned by Dill, all of which support the idea that most of the video games are violent in nature. This research seeks to discover the degree of influence of the violent video games to selected college students. Inevitably and naturally, the players are affected by the games they play. This study will try to find out the causal relationship between violent video game and aggression. This will try to prove the hypothesis that the exposure of the students to video game violence increase aggressive behavior and other aggression related phenomena. Specifically, the study will answer the question: Does playing violent video game increase aggressiveness This research will use 40 respondents, 20 males and 20 females. ... The researcher will determine the video game to be played. Immediately after playing the video games, their cardiovascular measures (blood pressure and heart rate) will be taken then immediately they will be asked to answer the questionnaire. The IV (independent variable) will be the video games and the DV (dependent variable) will be the cardiovascular measures and the questionnaire. They must not take alcohol, caffeine, cigarettes and any drugs that may affect their behavior prior to the experiment. The following is a list of the video games that will be played by the respondents. The violent games are: Dark Forces (The player assumes the role of a special ops guy in the Rebellion aiming to steal the Death star plans and to get out alive. Weapons like a blaster rifle and laser pistol are used to kill enemy guards and storm troopers.); Marathon 2 (The shooter is a space marine trapped in a base that is taken over by aliens. His goal is to retake the base and not die, shooting at anything that moves.); Speed Demon (The player drives a heavily armed vehicle in a race with other armed vehicles. One gets points by destroying other vehicles.); Street Fighter (This is similar in many ways to Mortal Kombat. The player chooses a character and then engages in a series of fights with other characters.); and Wolfenstein 3D (The player assumes the role of B.J. Blascowitz, an American soldier caught and taken prisoner trying to infiltrate a top-secret Nazi lab. There are several deadly weapon s and he shots at all things that move). The nonviolent games are: 3D Ultra Pinball (This is simply an electronic version of a pinball game, complete with flippers, buzzers, bells, and various visual and auditory effects); Glider Pro (Players of this game control the forward and

Pick a brand, especially which has recently been in a challenge to Essay

Pick a brand, especially which has recently been in a challenge to promote its brand in an international level due to its newnes - Essay Example The company entered smart phone market with Galaxy S (sub brand of Galaxy) to compete with market leaders, such as Apple. The company within next two years slowly expanded the product portfolio under Galaxy brand name. Product portfolio of Samsung Galaxy brand can be described in the following manner. Galaxy S Galaxy S 2 & S 3 Galaxy Note Galaxy Tab Galaxy Ace Galaxy Nexus Galaxy Tab Samsung Galaxy S series is complemented with Android operating system. In the initial phase the company implemented latest hardware technology to improve performance of the phone. The company promoted the product with triplet unique selling proposition: Multimedia phone with latest application Slim and trendy look (thickness of 9.91mm) Unique design with feeling of human touch Branding Assessment Consumer’s perception about the brand In recent years Samsung Galaxy shows strong brand association among customers. Customers believe the Galaxy brand has revamped the traditional image of Samsung by imp lementing unique design and technical application in the brand. Customers prefer to work on wide touch screen of Galaxy phones. Corporate Decisions The company has increased product line periodically after the first launch of Galaxy phone. The company takes help of above the line promotion to promote the brand. In the press release Galaxy brand emphasizes on product specification to attract customers. Corporate Activities Management of the company has taken decision to push the brand further and introduced low priced smart phones in the developing countries. (Source: Author’s Creation) Steps Undertaken by Management In the initial stage many critics pointed out that Galaxy would not be successful venture in a market dominated by Apple. Customers criticized Galaxy phones due to their caught in between nature (First model of Galaxy S was somewhere between tablet and smart phone due to its absurd size). Management has taken to steps to modify the phone by increasing screen size and application in their Galaxy S2 model. In the smart phone segment Apple was the leader and Samsung classified as new player in the segment. Customers accustomed with smart phone usage has raised question over display of the phone and rejected it. Management took the rejection as challenge and changed their research and development model to overcome initial problems. People have rejected initial models of Galaxy due to its unstable quad-core processor. Quad core processor of Galaxy was working slowly in comparison to Apple’s iPhone. The company has increased processor speed by increasing Ram memory in their next models. No one can deny that initial models of Galaxy smart phones were associated with cheap and plastic look and that is the main reason why people rejected initial models. The company is still working on that issue and with their all new metallic Galaxy S III they have somewhat sorted out the problem. Research & development team has designed new models with polyc arbonate material to enhance the look of the product. iPhone users criticized Galaxy smart phone due to poor wireless connectivity and slow media file sharing while Galaxy has answered back critics with their modified models. In the initial stage people were confused about applicability of Samsung Galaxy smart phone, and the company has not tried sufficiently to clear out confusion in the mind of customers. Brand image of Apple as smart phone maker was already established when Samsung